HOLAPLACE'S DIGITAL MARKETING POLICY FOR INFLUENCERS

At HolaPlace we maintain a communication policy with the virtual community that is characterized by its commitment, seriousness, responsibility and transparency. That is why all of our actions are part of a previously designed strategic plan that will later provide data or results derived from monitoring the campaign. Through this circular, our objective is to unequivocally show our purposes towards influencers and digital collaborators, in such a way that this digital marketing policy supposes a clear declaration of intentions of the HolaPlace team, focusing this circular as terms and general conditions by which we declare ourselves bound. In the following lines we briefly develop how we collaborate on social networks with those guests or companies that can help advertise or expand our brand.

HolaPlace's target, mainly, is a young target audience, with a certain purchasing power and who likes to experiment with alternative leisure formulas. For this reason, we want the recipients of our communication policy to follow or be connected on social networks with those opinion leaders whose followers have interests related to the main and/or additional services that HolaPlace provides. Therefore, our marketing team will previously study the convenience of the collaboration for our brand, in order to confirm that the target audience of the influencer coincides with ours.

At HolaPlace, periodically, we allocate a part of our resources to promotional actions. Despite our wishes, objectively we cannot accommodate all collaborations at the same time, which is why we quantitatively limit these collaborations in our corresponding strategic plans, since otherwise it would be a challenge for us to also be able to measure the real impact of each campaign. By virtue of the foregoing, we are the ones who contact the opinion leaders that we consider appropriate for the promotion of our brand and services, although, exceptionally, we can consider the collaboration received at their initiative, as long as they comply with the needs that we require to any influencer. If you think that your proposal could be mutually beneficial, you can contact HolaPlace by email, indicating in the subject line “Digital Marketing: influencer”, directing it to the following address: hola@holaplace.com. We promise to give you a response to your request for collaboration, also in writing, within a reasonable period of time, stating in it the reasons why we accept or reject the collaboration.

The type of publications you make and the audience you are targeting. Social networks and other spaces (blogs or similar) available to the opinion prescriber for the creation of original content. Publications and appearances in conventional press. The quality of the content you publish (photographs, videos and text). Number of followers and/or audience in which your opinion affects, as well as the foreseeable or expected impact of a possible collaboration with HolaPlace. Spatial area in which it develops its activity. The ability of the prescriber to interact with his public, beyond the social networks in which he has a profile or account. Those that at any time are considered appropriate in the opinion of those responsible for the HolaPlace Marketing department.

Always in writing. We have a framework contract in which we highlight the different points of collaboration of the legal relationship and establish the objectives to be met. Of course, these conditions are adaptable to each situation, collaborator and promotional campaign. As is logical, we reward the collaboration to the influencer –either financially and/or in kind– since we consider that, although incipient, we are facing a new profession and, as such, we value the work and dedication of professionals.

Obviously we cannot demand results because it would not be realistic and because it escapes the commitments of the legal relationship, since these are partially random and constitute the result of a set of promotional policies and actions that, on occasions, are difficult to dissect or segment. However, we establish by contract the specific actions that we demand from our collaborator or influencer, making an exhaustive follow-up of the fulfillment of those in particular and of the contract in general.

We monitor the advertising actions that we carry out. That is why we ourselves will disseminate through our own channels the events, actions, or experiences in which the collaborator participates during the term of the contract and in the terms established by it. If the results are positive, we will be delighted to repeat the collaboration in future promotional campaigns with the opinion prescriber.

We have resources and mechanisms to detect false influencers who may maliciously harm the good business name of HolaPlace and its brand. We accept criticism, but we will publicly refute on the network the reviews of fake influencers who seek to take advantage of HolaPlace and who use our name for spurious purposes or simply to damage our image at the expense of seeking personal gain. Regardless of the foregoing, HolaPlace reserves all legal actions that may assist it in law to preserve its good business name and avoid being subject to unwanted practices by false influencers.